mission

As women of color, we struggled to find beauty products that worked for our unique skin care needs – eczema, oily skin, hyper-pigmentation, acne scarring, dry skin, stretch marks and everything in between.

We felt overlooked and excluded from the beauty conversation. So we decided to stop waiting for others to validate our beauty and tell our stories. Hence, #serveyourtruth was born to share life & beauty from the perspectives of women of color.